Week 2 "The Vision" and "The Plan" for the term outcomes
presentation of:
• value criteria/ project goals
• conceptual design direction with lead customer and value proposition
• rationale for direction supported by research findings
• preliminary visualization of M6 final outcomes
• proposed schedule and work plan for M6 term
6 M6
Week 6 Creative Ideation and Experiments
presentation of:
• value proposition/ customer definition
• rationale for proposed new value supported by research findings
• user experience design: idea exploration, sketching, visualization, mock-ups
• visualization of system models
• proposed schedule and work plan for M6 term
Week 9 Envisioning the user experience and related systems
presentation of:
• visualization of the customer and user experience
• visualization of business model/ systems that support the user experience
• refined rationale for proposed new value supported by research findings
• analysis of competitors
• market size and opportunity
• road map to get from now to the proposed user experience
8 M6
Week 13
Final thesis presentation; A new value proposition for potential investors
Professional level presentation that emphasizes:
• context for new value creation expressed as a need or opportunity
• visualization of the proposed new value and user experience
• visualization of the business model & systems that would enable the user experience
• refined rationale for the proposed new value supported by research findings
• market size and opportunity
• potential for competitive advantages
• analysis of competitors
• road map: a plan to get from now to the proposed user experience
9 M6
Week 14
Submit Final Deliverables in digital form
